“Being an entrepreneur is challenging. Best selling authors Bryant and Jenni McGill share their secret to a mindset that can master any difficulty.” — Kevin Daum, Inc. 500 entrepreneur and best-selling author
Every entrepreneur has a great idea in their mind and looks to be a disruptive, innovative force in the marketplace. If it were easy, the startup failure rates would be well below 90 percent. There are many reasons for entrepreneurial failure-a poor business model, bad hiring, and ineffective execution are only some of the challenges. These difficulties are not impossible to fix, but you need the right attitude and mindset to do it and come out a winner.
International bestselling author Bryant McGill built his company alongside Jenni Young McGill, as McGill noted, “on two smartphones and cameras, a few laptops, and a sincere desire to show people the best of themselves through inspiring words, images, and products.” Today McGill is one of the top social media influencers in the world, with more engagement than Oprah, Lady Gaga, and Tony Robbins combined.
Now with a multimillion-dollar media empire, McGill is a dominant force in positive thinking and self-actualization. McGill’s best selling books include “Simple Reminders” and “Voice of Reason.” He is also a United Nations-appointed Global Champion, a Nobel Peace Prize nominee, and his work has been endorsed by the president of the American Psychological Association.
On May 23rd, McGill and Grant Cardone will be teaching a “Social Entrepreneurship Graduate Class” at the Nasdaq MarketSite in Times Square to students of NYU and Columbia Business School. It is a free event hosted by Nasdaq to support emerging business leaders and to nurture entrepreneurship. Outsiders can attend by RSVP.
McGill has had his own ups and downs as an entrepreneur and in my recent interview shared his lessons on how to crush the obstacles on the path to success.
Jenni and I founded our company in 2010 in Hollywood, as a way to share our love for each other, and our passion for life and creativity with the world. I was an established author and technologist, and Jenni was a film producer and photographer. For us, entrepreneurship is a place where imagination and creativity become meaningful forms of value in our lives, and in the lives of others.
We have learned that life and the marketplace deeply favor value and good intentions. Through our earnest desire to create value, our brand emerged as one of the highest engagement social media successes in the world, eclipsing more well-known titan brands with billions in revenue. Several times a year we even peak as the #1 most visible and engaged social media influencer in the world, with 1 billion unique viewers, and nearly 14 billion brand impressions worldwide, accumulating 288 million annual calls to action of physical engagement.
Proof that the American dream is still alive and well, we built our company on two smartphones and cameras, a few laptops, and a sincere desire to show people the best of themselves through inspiring words, images, and products. The climb to success, and the arrival both have unique perils. And, when the floodgates of outrageous success open to you, there are many challenges and setbacks you will encounter that require wisdom and inner-strength.
Creative zeal, innovation, and optimism will only get you so far.
All success comes through other people. You cannot isolate yourself into prosperity. Social media must first and foremost be — social. The tenants of huge social media success are the same principals of being a good neighbor. You must be genuine, available, caring, supportive, friendly, and of good intention and good will. If you want to prosper, you must delight in seeing others prosper. Never forget that fifty-percent of social success, whether in social media, or the real world requires the other party’s happiness and success; that is your clients, customers, and consumers.
Good relationships are at the heart of all success. Success belongs to the thoughtful; tragedy to the neglectful. Every aspect of every business transaction is a relationship that requires thoughtfulness and respect. Respect is the universal currency accepted everywhere. Treat others with respect and you will always be wealthy because your community is your real currency.
The setback of narrow vision can be fatal. Look at the world through the eyes of other people. In today’s complex world you have to become an integration thinker. Like statecraft, entrepreneurship that engages millions of people, is a mixture of politics, technology, and finance requiring deep integration thinking from its leadership. Get outside of yourself! Do anything you can to expand any narrow thinking, or “set” ways. Expose yourself to as many new people, ideas, challenges, and viewpoints as possible. The more you can learn, connect, and integrate, the more you can evolve and grow.
Don’t believe every trend, and even consider being a trendsetter. The only way to ever possibly set a trend, is not to follow every trend. Don’t be afraid to wait it out before investing time and capital in new and seemingly popular opportunities. You know your markets, so if you feel you have the pulse of the moment at your fingertips, explore that zeitgeist as a leader, and not a follower.
Don’t get swamped in IT. Make deep use of existing technology. Most people only use the surface of technology. We take for granted the power and availability of unfathomable tools and technology, because the are so common. We are so immersed in omnipresent tech that the deeper opportunities of technology become almost invisible. It may be a myth that we only use 10% of our brains, but we certainly only use 10% of technology, at most. Find creative ways to deeply leverage existing infrastructure and platforms. Use common technology in very uncommon ways.
Don’t let infighting, territorialism, or careerism set you back. The task of leadership is showing people the obvious ways they can and should work together. Cooperation is a higher principle than competition. Unhealthy competition can motivate people, but not without friction, loss of energy, and unnecessary collateral damage. Cooperation is more elegant and efficient than competition. Inspire people to work together. Fear, suspicion, distrust, and resentment cannot rear its ugly head where there is an atmosphere of trust and partnership.
Most success is simply about showing up. Leadership is about taking a beating and showing up again and again. Real entrepreneurs cannot live without problems. All business is — is solving problems. Don’t run from problems; run to them. Problems are not a sign things are going wrong, they are a sign you are in business and moving forward. I don’t care who you are, or what you do, you are a solution provider, or you are irrelevant.
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